Terms of Service

Last updated 20 July 2026. Please read these terms before using the platform.

The most important thing on this page. We are a software provider. You are the sender. You alone decide who to email, what to write, and whether you have permission to contact those people. We accept no responsibility or liability for how you use the platform, including spam complaints, blocklisting, regulatory penalties, legal claims, or court proceedings arising from your emails. If a claim is brought because of what you sent, it is yours to answer, and you agree to cover any cost it causes us. What we provide is the tool and support in using it.

1. What this service is

We provide software that connects to your own email mailbox and sends messages you create, to recipients you supply. We do not supply recipient lists, write your content, or send email on our own behalf.

2. Your account

Give accurate details when registering, keep your password secure, and stay responsible for everything done under your account. New accounts are reviewed before sending is enabled, and we may decline or delay approval at our discretion.

3. Your responsibility for what you send

By sending through the platform you confirm that:

You have a lawful basis to contact every recipient, and you did not obtain them in breach of any law or third-party terms.
Your messages comply with all applicable law where you and your recipients are located, including CAN-SPAM (US), GDPR and ePrivacy (EU/UK), CASL (Canada), and any local equivalent.
Every message carries a valid physical postal address and a working opt-out, and you honour opt-out requests promptly.
You do not misrepresent who you are, and your subject lines are not deceptive.

4. Prohibited use

You must not use the platform for: unsolicited bulk email to purchased or scraped lists without a lawful basis; phishing, malware, or fraud; harassment or hate; adult, gambling, or illegal goods and services; impersonating any person or organisation; or attempting to break, overload, or gain unauthorised access to our systems or another customer's data.

5. Your sending mailbox

You connect your own mailbox using your own credentials. Your email provider's terms and sending limits apply to you directly. We do not control, and are not responsible for, any throttling, suspension, or closure of your mailbox by your provider.

6. Credits, billing and cancellation

Sending consumes credits, one per email. Paid plans are monthly subscriptions that renew automatically until cancelled, and top your balance up on each renewal. You can cancel any time from the Billing page; cancellation stops future renewals and you keep credits already on your account. Credits have no cash value and are not refundable or transferable. Prices may change with notice.

7. Support

Support covers using the platform. It does not include writing your campaigns or taking responsibility for your sending decisions.

Ultra Premium and Premium — response within one business day.
Basic and free accounts — best effort, and responses may be delayed at busy times.
Urgent support ($49, one time) — a response within 1 to 4 hours during working hours, available on any plan.
Setup service ($99, one time) — an engineer fixes your DNS records and sets up and tests your first campaign with you.

8. Limitation of liability

The platform is provided "as is" and "as available", without warranty of any kind. We do not guarantee uninterrupted service, inbox placement, delivery, open rates, or any business outcome. To the fullest extent permitted by law, we are not liable for any indirect, incidental, special, or consequential loss, nor for lost profits, lost business, reputational harm, blocklisting, or damaged sender reputation. Where liability cannot be excluded, our total liability is limited to the amount you paid us in the three months before the claim.

9. Indemnity

You agree to indemnify and hold us harmless against any claim, demand, penalty, loss, or cost (including reasonable legal fees) arising from your use of the platform, your content, your recipients, or your breach of these terms.

10. Suspension and termination

We may suspend or close any account immediately, without refund, where we reasonably believe these terms have been breached, or where continued sending puts our platform, our other customers, or third parties at risk.

11. Changes and governing law

We may update these terms; continuing to use the platform after an update means you accept it. These terms are governed by the laws of India, with courts at Dehradun, Uttarakhand having jurisdiction, unless mandatory local law says otherwise.

12. Contact

Questions about these terms: hello@appnly.com